Fanatics Sportsbook begins beta testing offers in Maryland

June 2, 2023
By
Leer en Español

The new merchandising-company-turned-sportsbook will use a cross-loyalty program called FanCash in both its app and its apparel shop.

Fanatics Sportsbook launched its beta in Maryland this week, offering testing promo codes for new members in the Old Line State. Fanatics, the licensed sports merchandise and apparel brand, has recently branched into sports betting. It has previously launched in Massachusetts, Tennessee and Ohio.

The beta test offer includes a 'bet $5 get $200 in bonus bets' promo, which is available in the three aforementioned states, and now Maryland. The sportsbook hopes to capitalize on the timing of the NBA Finals this week.

Fanatics also offers a rewards program for its bettors called FanCash. As part of the beta test offer, users can receive up to 5% back in FanCash on every bet made. FanCash is also a ‘cross-loyalty’ program, as the rewards can be used on the site’s apparel merchandising shop.

Only two months ago in April, the brand announced plans to launch its first sports betting app. At that time, Fanatics’ CEO Michael Rubin planned to invest $1bn into its new sports betting division to further its company's position in the US sports betting market. Rubin has said he aims for Fanatics to be “the top sports betting company in the world” in 10 years’ time.

Two weeks ago, Fanatics also confirmed the purchase of PointsBet’s US operations. The $150m deal has investment bank Moelis & Company advising on the transaction. PointsBet, based in Australia, confirmed in April that it planned to sell its US sports wagering division due to the competitive nature of the market.

State-by-State

Product Spotlight

Konami

Things get unruly in the company of some fleecy characters in the new Konami Gaming’s new Unwooly Riches slot series.
GA HUDDLE #092

The top 5 properties that changed Las Vegas

Regular Gaming America contributor Oliver Lovat joins Tim Poole on the Huddle to discuss his 5 properties that changed Las Vegas - giving every resorts an influence rating out of 10. The question is: do you agree?

GA HUDDLE #091

Peter Schoenke - Sports betting is here... but fantasy sports keeps growing

Peter Schoenke joins Tim Poole on the Huddle to discuss all things fantasy sports. His brand, RotoWire, is at the intersection of the affiliate and fantasy worlds, generating revenue from subscriptions, providing APIs to operators and via affiliate marketing. We discuss:


Within the states of Florida and California, Tribal gaming finds itself in a fascinating position. In Florida, only the Seminole Tribe, and Hard Rock, can provide mobile sports betting, with continued legal challenges f...

view-points
Viewpoints: Discussing the use of player loyalty programs
Industry experts answer Gaming America's burning questions on all things related to Tribal operators and player loyalty programs, including Rymax, CasinoTrac, OIGA, Mohegan and Choctaw Nation of Oklahoma.
52-54-fabio-ferreira
Sports betting regulation in Brazil: What can we expect?
Mattos Filho's Fabio Kujawski speaks to Gaming America about the uncertainty surrounding Brazil's roadmap to regulation and the need for a singular gaming authority.
companies-going-private
Going private: Gaming's new standard?
A state of neo-IPO: Gaming America investigates, as more and more companies come off the public market.
46-47-michael-hershman
Soloviev Group CEO: Moving to New York
The Soloviev Group, in collaboration with Mohegan, continues to wait on the NYGC for approval on its Freedom Plaza project. Gaming America spoke with Soloviev Group CEO Michael Hershman to learn more.