FanDuel has become the Official Sports Betting Partner of the Carolina Panthers. The multi-year partnership comes ahead of the launch of mobile sports betting in the Old North State, which is scheduled for March 11. The move is one of several made by a multitude of sportsbooks planning to launch on or around the scheduled debut date.
Other examples include DraftKings’ partnership with NASCAR, Fanatics’ partnership with the Carolina Hurricanes and Caesars’ expanded partnership with the Eastern Band of Cherokee Indians.
The launch of mobile sports betting in North Carolina was one approved by the North Carolina State Lottery Commission, with state residents being able to register to play from March 1. Commission Chair Ripley Rand discussed how the launch will allow North Carolinians to legally bet on tournaments including the Conference USA, the MEAC, and the AAC.
The launch marks the 22nd state where FanDuel is now accessible, with other examples including Wyoming, Massachusetts and the Canadian province of Ontario.
As part of its partnership with the Panthers, FanDuel TV is expected to broadcast its "Up & Adams" program from the Bank of America Stadium on March 6. There will also be a variety of new customer deals on the FanDuel Sportsbook app, including $100 credit in Bonus Bets for those who pre-register by March 10.
On the launch, CMO Mike Raffensperger said, "Bringing FanDuel to sports fans across North Carolina is an important moment for our business and we are thrilled to be able to work with the Carolina Panthers."
Carolina Panthers President Kristi Coleman added, "We are thrilled to welcome FanDuel as an Official Sports Betting Partner. As we look ahead to the 2024 season, we're excited about the opportunities this partnership presents to deliver unique and engaging experiences to our fans while they are in North Carolina."
