Fanatics partners with Carolina Hurricanes for North Carolina sports betting

January 11, 2024
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It will become the official sports betting partner of the team.

Fanatics Betting and Gaming has signed a long-term agreement to become the official sports betting partner of NHL side, the Carolina Hurricanes. 

This partnership will also give Fanatics access to the North Carolina market for mobile sports betting and the opportunity to put a retail sportsbook at PNC Arena. 

Back in December, the North Carolina State Lottery Commission Chair, Ripley Rand, stated that mobile sports betting will not be legal and live in the state before the 2024 Super Bowl. 

Fanatics' partnership with the Carolina Hurricanes will also include marketing assets such as in-arena signage and broadcast integrations, among other aspects. 

Hurricanes President and General Manager, Don Waddell, said: "The Hurricanes are thrilled to welcome Fanatics as our Official Sports Betting Partner. 

"Fanatics Sportsbook will bring a user-friendly experience for North Carolinians to wager on sports responsibly, and we're proud to partner with them on this endeavor." 

Fanatics Betting and Gaming Chief Business Officer, Ari Borod, added: “We are excited to have the Carolina Hurricanes as our market access partner in North Carolina. 

“We are working with one of the most talented professional sports organizations that knows how to grow a sports business by putting a competitive product out on the ice. We look forward to partnering with the organization to bring sports fans in North Carolina a sports betting product that meets the expectations of such a passionate fanbase.”     

Also today, Fanatics, along with DraftKings and FanDuel launched their sportsbooks in Vermont, with sports betting becoming officially legal in the state. 

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