Interwetten signs partnership extension with the New England Patriots

The pair have extended their pre-existing agreement until 2026.

Operator Interwetten has penned a new partnership extension with longstanding collaborator and NFL team the New England Patriots.  

The new deal sees the pair extend their pre-existing collaboration for an additional two years, with the current contract now expiring in 2026. As per the arrangement, the pair will continue to provide interactive fan experiences, with an enhanced focus on the German region.  

Indeed, the pair are set to hold live events in Germany, with German soccer legend Lothar Matthäus also set to conduct meet-and-greets with fans. Further, the pair will run fan trips to Foxborough – home of the Patriots – alongside meetings with Patriots alumni.  

Speaking on this extension announcement, Joe Dorant, Senior Director of International Business of the New England Patriots, said, “The partnership with Interwetten has been instrumental in increasing our reach in Europe, and attracting new fans and target groups. 

“We share the same goal: to have people in Europe experience American football and inspire them to make it their sport – on the field and off the field. This is at the core of this partnership and we are happy to continue this joint journey with Interwetten.” 

This latest agreement will now run alongside Interwetten’s multiyear partnership agreement with the National Hockey League (NHL), which was originally brokered in January 2022. 

Also commenting on this latest development, Wolfgang Fabian, Founder and Owner of Interwetten, said, “Enthusiasm for the NFL in Europe, particularly in Germany, Austria and Switzerland, keeps growing every year – and the New England Patriots are more than just a football team, they embody the sport like no other team. 

“As Super Bowl record holders, they stand for success, tradition, and passion. These are values we hold dear at Interwetten, too. We are extremely pleased to continue this unique partnership and to inspire the NFL community with joint activities and promotions.” 

Good to know: Also in 2022 – the Patriots put pen to paper on a deal with Aristocrat Gaming, becoming an official sports partner of the company  

In additional recent NFL-related news, Aristocrat expanded its NFL-themed slot franchise into the Puerto Rican landscape last month, debuting its Jackpot del Encanto link into 13 casinos in the region.

Further, in January, the RGC also collaborated with the NFL on the development and rollout of a new training program for college students in Canada, which aims to alert them to the dangers of gambling.  

Will Underwood

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