Aristocrat Gaming has signed a multi-year deal with the New England Patriots that will name the company as an official partner of the team and Gillette Stadium. Under the terms of the agreement, Aristocrat will gain rights to in-game branding, signage throughout the stadium and game-day activations.
The partnership followed the company’s recent slot machine licensing agreement with the NFL. Aristocrat Gaming’s NFL license has paved the way to build land-based NFL-themed slot machines, which will offer fans a chance to choose their favorite team when playing those machines.
Aristocrat Gaming CEO Hector Fernandez spoke about partnering with the team and said the company hopes to bring its latest themed slot games to players all over Massachusetts.
He commented: "We are ecstatic to partner with the New England Patriots, one of the most successful and legendary franchises in the NFL.
"We look forward to bringing our NFL-themed slot games to casinos across Massachusetts, providing an opportunity for passionate Patriots fans to experience their favorite team in new and exciting ways."
Kraft Sports + Entertainment Vice President of Corporate Sponsorships Murray Kohl said that both the Patriots and the stadium look forward to collaborating with Aristocrat.
Kohl said: "The Patriots and Gillette Stadium are excited to partner with Aristocrat Gaming and explore many new opportunities to engage with our fans.
"We are thrilled to work with their innovative team on multiple activation and branding opportunities at Gillette Stadium throughout the Patriots season, as well as have the Patriots branding featured on their slot machines nationwide."