Big Brazil partners with NeoGames in regulatory anticipation
The collaboration comes in preparation of the soon-to-be regulated market in Brazil; it will be a Caesars brand.
After navigating a deal with Caesars Entertainment, which granted Big Brazil the rights to operate under the Caesars brand in the region, Big Brazil has now partnered with NeoGames to work on the Caesars Brazil brand.
NeoGames is set to provide Big Brazil with a blanket online gaming and sports betting solution for its new Caesars Brazil brand. The deal includes utilizing NeoGame’s gaming platform, sportsbook solution, online games and further operational services and products as Big Brazil gears up to launch in the soon-to-be regulated Brazilian market.
Co-Founder and President of Big Brazil, Andre Feldman, stated, “We have major ambitions to become the go-to brand for players in Brazil once the regulated market opens up, and to achieve this, we need to team up with the right partner.”
The Brazilian Senate passed a bill approving sports betting regulations in mid-December last year, which was quickly followed by further approval from the Chamber of Deputies later in the month.
The South American country is the fifth-largest in the world by size, and with a population of 217.6 million, the seventh-most populous. This allows for a wealth of opportunities in the market once it’s opened, both for the Brazilian population and gambling conglomerates alike.
NeoGames President and Head of iGaming, Tsachi Maimon, said, “Over the past two years we have become closely acquainted with the Big Brazil team and have learned firsthand of their ambitious plans for the Brazilian market. We are excited to have been selected as their supplier and to have the privilege of supporting them in their journey to become the leading operator in the Brazilian market.”
NeoGames also recently expanded its US footprint through a partnership with the Georgia lottery in March.
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