NeoGames expands US footprint through launch with Georgia Lottery

March 5, 2024
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Players throughout the state can now access eInstant games.

NeoGames has further extended its US reach through a partnership with the Georgia Lottery Corporation. The two have released a range of premium eInstants to players throughout the state.

The launch adds to the Georgia Lottery’s current title offerings from Diggi Games and aims to “appeal to a broader player demographic and increase opportunities for engagement and retention.”

NeoGames Studio Managing Director Hili Shakked said that the company is eager to offer Georgia players access to more content.

Shakked commented, “We are thrilled to have the opportunity to deliver our portfolio of eInstant games to the Georgia Lottery, one of the leading lotteries in the US.

“I am confident that our range of premium eInstants, including titles that are exceptional performers in other US states, will enhance the appeal of Georgia Lottery’s online offering.”

Georgia Lottery Corporation President and CEO Gretchen Corbin echoed Shakked’s sentiments and said the lottery aims to offer its players quality games.

She said, "The Georgia Lottery Corporation is pleased to offer NeoGames Studio’s eInstants as a source of entertainment for our valued players. These new games are an excellent addition to our current Diggi Games portfolio, providing additional exciting experiences for our players.

“Diggi Games contribute greatly to the Georgia Lottery’s mission to maximize revenues for Georgia’s HOPE Scholarship and Pre-K programs. We appreciate the opportunity to partner with NeoGames as we work to continue growing this vital category of games.”

Growth in North America remains a particular focus for NeoGames. Its Wizard Games brand has an existing North American foothold in New Jersey, Michigan, West Virginia and in the Canadian provinces of Alberta and Ontario.

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