DraftKings is set to launch its mobile sportsbook in the state of North Carolina on March 11, following the legalization of mobile sports betting in the state.
The move follows previous partnerships with NASCAR in preparation for the legalization date.
Upon launch, the Old North State will mark the 27th US state the DraftKings sportsbook is live in, plus additional North American territories like Ontario.
As part of the launch, DraftKings will host a collaborative event with NASCAR and Greg Olsen of Carolina Panthers fame (a team that recently partnered with FanDuel as its Official Sports Betting Partner). The event will see a ceremonial first bet placed on the app's launch day and is set to take place at the NASCAR Hall of Fame in Charlotte.
On the launch, DraftKings North America President Matt Kalish said, “With the NCAA Tournament right around the corner and the NASCAR season in full throttle, we are thrilled to be launching our top-rated sportsbook app in North Carolina... We’re proud to be working alongside NASCAR as our market access partner and look forward to enhancing the fan experience across North Carolina.”
Alongside the launch, DraftKings will be participating in March’s Problem Gambling Awareness Month (PGAM). The event, with this year's theme of ‘every story matters,' will be led by the National Council on Problem Gambling (NCPG), with several brands and organizations across the US already taking part.
Examples include FanDuel’s gambling addiction mental health services in partnership with Kindbridge, Sporttrade’s safety tool collaboration with Birches Health and the Virginia Lottery working with the Virginia Council on Problem Gambling (VCPG) to broadcast gambling addiction health line numbers across various advertising channels.
