PGAM: Virginia Lottery partners with problem gambling council to raise awareness

In connection with March’s Problem Gambling Awareness Month, the Virginia Lottery has collaborated with the Virginia Council on Problem Gambling (VCPG).

The duo started a campaign that features a public service announcement to provide people with the Virginia Problem Gambling Helpline’s number, and encourages them to call if they have any questions or concerns involving problem gambling.

Council President Carolyn Hawley noted that calls to the helpline have gone up in the last few years and that the organization is eager to work with the state lottery to provide resources to players.

She commented, “Calls to the Virginia Problem Gambling Helpline have increased exponentially over the past five years, spiking 973% between 2019 and 2023.

“The VCPG is proud to work in partnership with the Virginia Lottery to raise awareness about the risks associated with gambling and to let all Virginians know that support and resources are readily available, not only during March but throughout the year.”

Along with the PSA, the two will utilize social media, posters, point-of-sale items, brochures and paid media to increase public awareness. Virginia Lottery ticket displays will also display the helpline number.

Virginia Lottery Interim Executive Director Tony Russell explained the importance of available help for Virginia players who are affected by problem gambling.

He said, “As forms of legalized gambling continue to increase in the Commonwealth, it’s vital that all Virginians know how a person or a loved one can seek help for gambling addiction.

“The Lottery is committed to leading the effort to raise awareness in Virginia.”

Sarah Chen

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