This "next-generation" project is a collaborative project between the university's International Gaming Institute and the San Manuel tribe. This program will be applied to the tribe's gaming operations, according to a Monday announcement.
The details of the program itself are aimed at promoting responsible gaming through training, education, and research. The casino where it will be implemented first is at San Manuel’s Yaamava’ Resort and Casino in Highland, California, and will also be used at its new property, the Palms in Las Vegas.
It's said that the program won't only target consumers who experience problem gambling. The program announced on Monday that it would encourage adults who don't struggle with these issues to follow the guidelines.
Alan Feldman, a representative of the International Gaming Institute said: "This is a fundamental recasting and redefinition of what responsible gaming means." Feldman is intrinsically involved in the program's efforts.
Feldman went on to note that the San Manuel tribe is a leader in the field of responsible gaming. One way they stay committed to the effort is a third-party exclusion rule.
The rule states that family members can lobby the San Manuel Tribal Gaming Commission to prevent someone from being allowed to gamble at Yaamava’. Whether this covers all San Manuel tribal casinos wasn't stated.
Yaamava’ general manager Peter Arceo said: "(The authority) is pursuing programming that meets our casino guests where they are and where they are going so that they can be empowered to make responsible decisions."
Jacob Coin, the San Manuel tribe’s spokesman on history, legislation, and issues, noted the authority wants to provide customers with the knowledge they need as new gaming technology is released and addiction risk rises.
Coin said, "As indigenous people we know firsthand how addictions can destroy generations of families and communities and we have worked tirelessly to improve conditions by investing in resources that will rebuild heathy and resilient communities."
Although the program won't be released for some time, it's expected to help employees find warning signs in customers and steer players away from bad habits.
San Manuel bought the Palms last year, with the property set to open on April 27, 2022. Feldman stated the program is likely to be implemented in the Palms after it opens.
