The Baltimore Ravens and DraftKings, Inc.,on Wednesday unveiled a new deal designating DraftKings as the official Daily Fantasy Sports partner and an official sports betting and free-to-play partner of the team.
As DraftKings’ first partner in the state of Maryland, the new partnership marks DraftKings’ fifth active strategic agreement with a National Football League team.
DraftKings said this further advances its relationship with the league, as it already was an official sports betting partner and the exclusive official Daily Fantasy partner of the NFL.
The new deal will feature DraftKings’ branding and custom content as part of the Baltimore Ravens’ weekly podcast, “The Lounge.” As it expands further into multi-media platforms, DraftKings will be the title sponsor of Baltimore WBAL-1090 News Radio’s Gameday Insider pregame show and a presenting sponsor of the Ravens Wired video online content series, in addition to homepage takeovers on BaltimoreRavens.com, ahead of select games and events.
As part of the collaboration, DraftKings’ branding will be visible throughout M&T Bank Stadium, the Ravens’ home stadium, complete with a season-long suite.
In addition, the new deal offers exclusive gameday experiences, including away game trips, autographed merchandise, a Punt, Pass & Kick (PPK) event available to DraftKings customers through in-season daily fantasy and sportsbook contests, and a DraftKings-NFL official free-to-play game.
“With the start of the 2021 NFL season upon us, our latest designation with the Baltimore Ravens further exemplifies our commitment to fan engagement by way of the DraftKings experience,” Ezra Kucharz, DraftKings’ chief business officer, said in a statement. “The newly penned relationship offers something for every kind of sports fan and will allow them to engage with DraftKings’ digital content, free-to-play product, daily fantasy sports and, perhaps soon, sports betting, to ultimately bring them closer to the action alongside one of the top teams from the AFC North.”
Ravens chief sales officer Kevin Rochlitz added, “This partnership reflects our continued commitment to delivering unique engagement experiences for our fans. We are proud to collaborate with DraftKings, and we look forward to seeing the innovative ways in which we will better connect with the Ravens fans across our many platforms.”
DraftKings is a digital sports entertainment and gaming company with products that range across daily fantasy, regulated gaming and digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman. DraftKings is a multi-channel provider of sports betting and gaming technologies, powering sports and gaming entertainment for operators in 17 countries. DraftKings’ Sportsbook is live with mobile and/or retail betting operations in the United States pursuant to regulations in Colorado, Illinois, Indiana, Iowa, Michigan, Mississippi, New Hampshire, New Jersey, New York, Oregon, Pennsylvania, Tennessee, Virginia and West Virginia.
DraftKings’ daily fantasy sports product is available in seven countries internationally with 15 distinct sports categories. DraftKings is the official Daily Fantasy partner of the NFL, MLB, NASCAR, PGA Tour and UFC, as well as an authorized gaming operator of the NBA and MLB, an official sports betting partner of the NFL, an official betting operator of PGA Tour and the official betting operator of UFC.