Derek Jeter joins BetMGM as brand ambassador in multiyear partnership
The former New York Yankees shortstop will appear in upcoming national marketing campaigns, including the
Key Points
- BetMGM has signed baseball legend Derek Jeter as its latest brand ambassador
- The deal includes a national campaign and an exclusive Jeter-themed slot game
- Jeter will support BetMGM’s focus on responsible gambling and player engagement
BetMGM has announced that Baseball Hall of Famer Derek Jeter will join its growing roster of brand ambassadors as part of a new multiyear partnership.
The former New York Yankees shortstop will feature prominently in BetMGM’s national marketing campaigns and help champion the operator’s responsible gambling initiatives.
The agreement will see Jeter take a leading role in upcoming promotions, including the “Legendary Plays” campaign set to launch on July 15.
In addition, BetMGM Casino will roll out an exclusive Derek Jeter-themed slot game, marking the first time an online casino game will feature a current or former professional baseball player.
Commenting on the new deal, Casey Hurbis, Chief Marketing Officer at BetMGM, stated: “As BetMGM’s brand continues to evolve, we could not think of a better baseball ambassador to add to our Mount Rushmore of legendary athletes than Derek Jeter.
“’The Captain’s’ universal appeal and proven track record of excellence, both on and off the field, will provide players with extraordinary experiences only available at BetMGM.”
Good to know: The Hall of Famer’s appointment places him alongside other athletes on BetMGM’s ambassador roster, including Barry Sanders, Wayne Gretzky and Tim Howard
Jeter himself added: “BetMGM’s commitment to excellence and overall approach help them stand out as an innovator in their space. They have worked hard to create a real community in their audience.
“I look forward to working with their team to build connections within their base of players and support the company’s continued growth.”
The partnership announcement comes as BetMGM continues expanding its entertainment offerings. The operator recently launched a Friends-themed slot game developed by Atlantic Digital in Michigan and New Jersey, marking the first Friends-branded iGaming product.
Shortly prior to this, BetMGM also partnered with Marriott Bonvoy for a fantasy football sweepstakes featuring a draft party hosted by former NFL quarterback Matt Ryan.
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