DraftKings partners with Sports Illustrated for exclusive Augusta event
Augusta After Dark featured premium culinary offerings, handcrafted cocktails, curated experiences and a live performance from musician Dave Matthews.
Key Points
- The DraftKings Dynasty Rewards program allows customers to earn Crowns and Tier Credits, designed to provide similar rewards to that of comparable loyalty programs
- The Master’s golf event will run from April 10-13, held annually at the Augusta National Golf Club in Georgia
As part of celebrating The Master’s golf event from Augusta National Golf Club, DraftKings and Sports Illustrated partnered to host an exclusive party for Dynasty Rewards members while featuring a live performance from musician Dave Matthews.
“Our goal at DraftKings is to create world-class experiences that resonate with our most loyal customers, and Augusta After Dark embodied that vision,” DraftKings Chief Customer Officer Shawn Henley said.
“Working with Sports Illustrated allowed us to elevate the experience even further, and having an iconic performer like Dave Matthews ensured a night to remember at one of the most celebrated events in sports.”
Augusta After Dark featured premium culinary offerings, handcrafted cocktails and curated experiences, all set against the backdrop of the course’s storied tournament week. The Master’s will run from April 10-13, with golfers such as Scottie Scheffler and Rory McIlroy having been favored to walk away with a victory prior to its opening round.
Good to know: DraftKings offered a free $50k bracket entry for the NCAA Women’s March Madness tournament, with first place receiving a grand prize of $5k while second and third were each awarded $1k
Matt Goldstein, EVP of Entertainment & Special Projects for Authentic, Sports Illustrated’s parent company, also spoke on the event, having said, “Much like the premium experiences that SI hosts in Club SI at COTA Austin, the Las Vegas and Miami Grand Prixs and the preeminent Big Game Weekend celebration at SI The Party, we aimed to plant our flag at one of golf’s biggest and most iconic tournaments.
“We were thrilled to once again partner with DraftKings and are certain that Augusta After Dark will be remembered as a highlight of the tournament.”
DraftKings is also a supporter of the Dave Matthews’ Bama Works Fund, established in 1999, which supports a wide range of efforts to build a more “equitable, resilient and environmentally sound world.”
Tags/Keywords
Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.
Latest News
