Entain teams up with Intenta for esports mental health awareness campaign

Entain Foundation US and Intenta have partnered to educate students around the country about mental health awareness and responsible gaming safety through a new campaign called #MindYourGame.

The campaign utilizes a growing interest in esports as an avenue to reach students. The campaign’s reach will extend to 40 states and more than 450 schools.

Entain described the purpose of the initiative in an official statement: “The #MindYourGame campaign will raise awareness about the benefits and opportunities of gaming and esports, including enhanced problem-solving, improved memory, greater engagement in stem subjects, and a myriad of career opportunities.

“The program will share safe play strategies to protect and improve students’ mental health and provide support pathways for anyone struggling with problematic gaming.”

Entain Foundation US Trustee and SVP for American Regulatory Affairs and Responsible Gambling Martin Lycka said the company remains focused on encouraging responsible gaming.

Lycka commented: “We are committed to supporting initiatives that encourage responsible gambling and gaming.

“That’s why we’ve partnered with Intenta on the #MindYourGame campaign. Encouraging our players to actively manage their mental health is exactly the type of project we are proud to support.”

Varsity Esports Federation Executive Director Bubba Gaeddert spoke about the opportunities and support the campaign will give to students across the country.

He said: “Many schools that will benefit from the #MindYourGame campaign are in low-income areas. Their students would not normally have access to these tools and insights or receive this level of support to reach their potential through gaming and esports.”

Entain recently partnered with Syntropy to upgrade its network and increase expansion into the metaverse through Ennovate Labs. The Web3 connectivity company will assist Entain with its decentralized autonomous routing protocol (DARP) that connects its centers worldwide.

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