Blueprint Gaming pens Ontario partnership with RSI

Supplier Blueprint Gaming has entered a new partnership in Ontario with Rush Street Interactive (RSI), which will see the integration of its gaming titles to the BetRivers platform in the province.  

Part of the Merkur Group, Blueprint Gaming has been active and licensed in the regulated Ontarian market since its opening in 2022 – having laid the groundwork in the nation via a partnership with OLG and the Ontario Lottery the year prior.  

Now, following this latest collaborative agreement, titles such as Napolean Megaways, Majestic Fury Megaways, Rick and Morty: Strike Back and The Lost Boys, will not be available to players in the province through RSI’s platform network. Further, this latest deal comes following the announcement of a four-year partnership extension agreement for Blueprint Gaming with Light & Wonder in 2022.  

Speaking on this latest partnership agreement, Samuel Haggblom, Director of Key Accounts at Blueprint Gaming, said: “The popularity of Blueprint slots continues to grow across Canada and the Americas, and so we are delighted to go live with an industry renowned operator in the region. This exciting deal pays further testament to how our games can resonate with players in multiple markets worldwide and we look forward to seeing the response from BetRivers players.”  

Good to know: RSI’s Q3 2024 report highlighted a 37% revenue rise year-over-year to $232.1m 

For RSI, this latest deal follows the debut of the BetRivers online poker platform in Pennsylvania in October 2024. More recently, professional poker player, Phil Hellmuth was announced as the latest RSI brand ambassador last month, following on from the additional appointment of Thomas Winter to the company’s Board of Directors in December of last year.  

Also commenting on this new collaborative effort with Blueprint, Richard Schwartz, CEO for Rush Street Interactive, said: “Blueprint Gaming boasts a growing collection of exciting titles, and we are thrilled to be working with them to bring these games to our BetRivers players in Ontario. We are happy to partner with Blueprint Gaming and look forward to watching this collaboration flourish.” 

Will Underwood

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