Sportsbet announced as new primary sponsor of Independiente
The sportsbook’s logo will now appear on the front of the Argentine soccer team’s shirt.
Key Points
- Sportsbet is the new main sponsor of Independiente
- The sportsbook’s logo will appear on the front of the club’s shirt in 2025
- As part of the new deal, the two organizations will be undertaking additional commercial actions
Sportsbet has announced a new deal with Argentinian soccer team Club Atlético Independiente, which sees the company become the club’s main sponsor.
The recently closed arrangement will see the Sportsbet logo appear on the front of the club’s King of Cups shirts throughout 2025. Further, this collaborative effort will see a number of commercial endeavours, developed between the pair, also appear on the soccer team’s home and away kits throughout 2025.
This latest announcement by Sportsbet comes soon after an additional similar collaborative effort was announced between itself and LaLiga, the top-flight soccer division in Spain. This partnership saw the sportsbook also develop a number of activations and campaigns with the soccer league such as experiences, prizes and special offers. Last December, Sportsbet also drew up another sports-related agreement in its home country, partnering with Melbourne Racing Club.
Good to know: This summer, it was announced that the Australian Transaction Reports and Analysis Center would be brought in to improve Sportsbet’s AML/CTF compliance
Other recent soccer-related news saw Betfair enter into a sponsorship agreement with Brazilian soccer team Cruzerio, a deal which saw the company become the club’s ‘master sponsor’ in January 2023. Additionally, last summer, Sportradar was also announced as the official betting partner of US Soccer, news that was closely followed by the unveiling of Statscore enhancing its LatAm soccer data operations.
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