US Soccer has selected Sportradar as its Official Betting Partner.
Under the multi-year partnership, Sportradar becomes the exclusive supplier of US Soccer media data and betting data feeds to global and US media companies and betting operators.
Sportradar has the exclusive distribution rights for live AV streaming of US Soccer competitions for betting purposes.
US Soccer and Sportradar also plan to work together to develop “bespoke” data-driven solutions to engage fans.
The deal covers more than 111 matches per year across US Men’s (USMNT) and Women’s (USWNT) National Team competitions, including the SheBelieves Cup and the Lamar Hunt US Open Cup.
Several global soccer events featuring USMNT and USWNT are scheduled to be held in the US in the coming years, including the 2024 Copa America, the 2024 Concacaf W Gold Cup, the 2026 FIFA Men’s World Cup and the 2028 Olympic Games in Los Angeles.
Eric Conrad, EVP, Strategic Partnerships & Content, Sportradar, said, “The profile of soccer globally across both the men’s and women’s game is the highest its ever been. At this important moment for the sport, this partnership reflects the shared commitment we have with US Soccer to bring the sport to a larger audience both domestically and on an international level.
"We know that when fans place bets on a game, their interest in the sport intensifies. I am confident that our scale, technology and leadership in the market will position us to effectively monetize these rights with a strong focus on future value creation.”
Ross Moses, Vice President, Business Ventures of US Soccer, said, “The partnership with Sportradar is massive for US Soccer. The incredible youth and diversity that strengthen the USMNT and USWNT are just as evident in our fan bases, and this is an obvious area – not only gaming but technology broadly – to accelerate the growth of our sport and connect new partners to important growth demographics.
"It’s well recognized that the next four years are an unprecedented opportunity for American soccer, and partnering with an industry leader like Sportradar sets an amazing foundation for US Soccer to protect the integrity of the sport while engaging a competitive and fast-evolving marketplace.”
Sportradar's agreement with US Soccer comes on the heels of its agreement with CONMEBOL.
