Fanatics wants its new players to ‘suit up’ with jersey drop

September 4, 2023
By

New customers of Fanatics Sportsbook can qualify to earn a $150 merchandise credit for the purchase of a new jersey through its apparel site.

Fanatics Betting and Gaming has begun the Fanatics Jersey Drop, which will give new customers who sign up and bet $50 or more on any market between September 1, and September 18 the chance to earn team merchandise. A credit of up to $150 can be used to purchase any player, sport or league’s merch within 72 hours of the qualifying wager.

Customers who sign up for Fanatics Sportsbook or PointsBet on both iOS and Android may opt in to the Fanatics Jersey Drop promotion, even in states where PointsBet is not yet branded as ‘PointsBet, A Fanatics Experience.’ The acquisition of PointsBet’s US operations by Fanatics is set to be complete by March 2024.

Fanatics, previously a licensed sporting apparel merchandising company, opened its Betting and Gaming division this year and debuted its Sportsbook in August, with initial launches in Maryland, Massachusetts, Ohio and Tennessee. In Ohio, Fanatics has also launched a retail sportsbook in partnership with the Cleveland Guardians baseball team.

Jason White, CMO of Fanatics Betting and Gaming, said, “Fanatics Betting and Gaming is bringing a rewarding online sports betting experience to customers to celebrate the return of football season. We want to outfit our customers in the latest team gear for betting with us on the Fanatics or PointsBet Sportsbooks.

"It’s sign up, suit up and get the Fanatics experience.” 

Fanatics Sportsbook also offers 5% cashback in FanCash on every bet, which can be used for further discounts and merchandise credits on Fanatics apparel. Fanatics Betting and Gaming is currently pending approval by regulatory bodies in Illinois, Indiana, New York and Michigan.

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