Fanatics wants its new players to ‘suit up’ with jersey drop

September 4, 2023

New customers of Fanatics Sportsbook can qualify to earn a $150 merchandise credit for the purchase of a new jersey through its apparel site.

Fanatics Betting and Gaming has begun the Fanatics Jersey Drop, which will give new customers who sign up and bet $50 or more on any market between September 1, and September 18 the chance to earn team merchandise. A credit of up to $150 can be used to purchase any player, sport or league’s merch within 72 hours of the qualifying wager.

Customers who sign up for Fanatics Sportsbook or PointsBet on both iOS and Android may opt in to the Fanatics Jersey Drop promotion, even in states where PointsBet is not yet branded as ‘PointsBet, A Fanatics Experience.’ The acquisition of PointsBet’s US operations by Fanatics is set to be complete by March 2024.

Fanatics, previously a licensed sporting apparel merchandising company, opened its Betting and Gaming division this year and debuted its Sportsbook in August, with initial launches in Maryland, Massachusetts, Ohio and Tennessee. In Ohio, Fanatics has also launched a retail sportsbook in partnership with the Cleveland Guardians baseball team.

Jason White, CMO of Fanatics Betting and Gaming, said, “Fanatics Betting and Gaming is bringing a rewarding online sports betting experience to customers to celebrate the return of football season. We want to outfit our customers in the latest team gear for betting with us on the Fanatics or PointsBet Sportsbooks.

"It’s sign up, suit up and get the Fanatics experience.” 

Fanatics Sportsbook also offers 5% cashback in FanCash on every bet, which can be used for further discounts and merchandise credits on Fanatics apparel. Fanatics Betting and Gaming is currently pending approval by regulatory bodies in Illinois, Indiana, New York and Michigan.


Product Spotlight


Things get unruly in the company of some fleecy characters in the new Konami Gaming’s new Unwooly Riches slot series.

John Connelly - Interblock preparing to launch online by the end of year

John Connelly, the Global CEO of Interblock, joins the Huddle to talk about:
- The company's conversion to the online space
- The performance of ETGs
- Interblock's new philanthropic efforts
- The trend of companies going private
- And more!

Michael Hershman - Dispelling casino 'myths:' New York needs to lose fear of the unknown

Michael Hershman, CEO of the Soloviev Group, joins Tim Poole on the Huddle to put forward his case that the Freedom Plaza is the way to go for one of New York's casino licences. He fields a variety of questions - not shying away from any of them - on why 'myths' about casinos and a fear of the unknown should be dispelled, as well as acknowledging the strength of rival bids and discussing opposition to the project.

Five years ago, before the mass proliferation of social media we see today – and even before the Covid-19 pandemic – I think you would be hard pressed to find a CEO talking about “Instagrammable moments.” KPIs w...

The Global Gaming Awards: Looking ahead to 2024's ceremonies.
After more than a decade of celebrating gaming's best, Gaming America looks ahead to a bright 2024 for the Global Gaming Awards in the Americas and Asia-Pacific.
From the top: The Indian Gaming Tradeshow & Convention
Tribal gaming is a uniquely American institution and all its uncommon attributes were on display this April at the Indian Gaming Tradeshow & Convention in Anaheim, California.
Review: Terre Haute Casino Resort and Harrah's Hoosier Park Racing & Casino
Terre Haute Casino Resort vs. Harrah's Hoosier Park Racing & Casino, Gaming America's Laura Mack reviews each property.
Eureka Casino interview: CEO Andre Carrier on resort expansion
We spoke with returning guest, CEO Andre Carrier, about Eureka Casino Resort's expansion. He aims to not only change the look and feel of the casino, but to also build residential housing around it.