Fanatics debuts its sportsbook in four US states

August 16, 2023
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As part of its loyalty program, bettors can earn ‘FanCash' currency.

The Fanatics Sportsbook has officially launched today in four US states: Maryland, Massachusetts, Ohio and Tennessee.

On the sportsbook, sports fans can find live scores, plus lines and odds for their favorite teams and athletes. Fanatics Sportsbook will feature various betting types such as money line bets, over-unders, player props, live in-game betting markets and same-game parlays.

Following its acquisition of PointsBet’s US operations, Fanatics will use the company’s Banach Technology on its new sportsbook. The sportsbook will integrate the technology as well as PointsBet’s trading models.

The Fanatics Sportsbook will offer legal sports betting markets on both professional and college football, basketball, hockey and baseball, as well as golf, tennis, motorsports, boxing, MMA and more.

As part of its loyalty program, Fanatics will reward fans with “experiences money can’t buy.”

The loyalty program will have a currency called FanCash that can be converted dollar-for-dollar into bonus buys or to purchase sports team merchandise on Fanatic’s website.

Customers on the app will also have access to responsible gaming tools where customers can analyze and manage their time, money and play patterns. The new innovations on this RG tool will be rolled out this fall.

Scot McClintic, CPO at Fanatics, commented, “After six months of beta testing, we are excited to officially launch the Fanatics Sportsbook product to the public. We are laser-focused on solving pain points facing customers by offering a faster, easier and more rewarding sports betting experience.

“The strategic patience to build a product for the long-term has given us an opportunity to redefine a customer’s expectation of what a sportsbook should be.

“With the Fanatics Sportsbook product foundation built and wholly owned, customers should expect unparalleled speed of feature improvement, delivery and innovation.”


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