The Formula 1 Heineken Silver Las Vegas Grand Prix has named Virgin Las Vegas as its official entitlement sponsor of the East Harmon Zone. The East Harmon Zone is one of four areas in the grandstands, as well as a premium club skybox, where Virgin Hotels will provide live entertainment and activities for fans.
Lia Rispoli, SVP of Resort Operations & Asset Management for JC Hospitality, said, “We are excited to help create truly unique fan experiences in the East Harmon Zone for the race in November.
“Virgin Hotels Las Vegas is thrilled to be part of this historic event, and we look forward to a continued partnership with Las Vegas Grand Prix.”
Earlier this year, Mohegan Sun and Betfred USA also partnered to install a 1,250-square-foot boutique retail sportsbook in the Virgin Hotel Las Vegas.
Virgin Las Vegas’ position within the East Harmon Zone offers fans proximity to the start and finish line, as well as to the race’s first two corners. From the East Harmon Zone, spectators can also get a behind-the-scenes view of the pit lane and the team garages.
Emily Prazer, CCO of Formula 1 Las Vegas Grand Prix, said, “Given its proximity to the East Harmon Zone, we couldn’t pass up the opportunity to partner with Virgin Hotels Las Vegas to curate programming and build an energetic environment for our fans.
"The talented team at Virgin Hotels Las Vegas are experts in creating memorable moments and, together, we will aim to create the ultimate fan experience.”
