Caesars Entertainment, and its sports betting arm Caesars Sportsbook, have penned an exclusive partnership with Major League Baseball (MLB) team the Chicago White Sox.
Per the terms of this new deal, Caesars Entertainment becomes the team’s exclusive casino partner, while the company’s sportsbook becomes the franchises official sports betting partner.
Moreover, Caesars will gain access to official White Sox logos and marks, rotational LED signage, social media assets, and several White Sox-focused experiences. White Sox advertising will also appear at a number of Caesar’s properties across the country.
"It's a perfect time for Caesars to align with an iconic franchise like the Chicago White Sox," said Tom Reeg, CEO of Caesars Entertainment.
"Some of the most passionate sports fans in the country call Illinois home. Caesars can provide White Sox fans and sports fans across the state with the very best in sports experiences through our world-class resorts and the recent relaunch of the Caesars Sportsbook app now available for mobile registration."
In order to gain access to the rewards created from this partnership, Caesars players can utilize the Caesars Rewards program, a loyalty platform developed by the operator.
"By teaming up with a globally recognized entertainment leader in Caesars, we are delivering the combined brand reputation and shared commitment to offer our fans an extraordinary sports and entertainment experience," said Brooks Boyer, White Sox Chief Revenue and Marketing Officer.
"With energized talent on the field, our partnership with Caesars enhances the excitement for our fans with new experiences and programs."
This deal comes as part of a concerted effort to expand the influence of Caesars Sportsbook in the United States. As part of the company’s launch in New York earlier this year, the operator spent heavily on customer acquisition.
