South Florida Motorsports (SFM) and Hard Rock International on Wednesday unveiled a multi-year founding partnership involving the Formula 1 Crypto.com Miami Grand Prix.
Hard Rock is the existing naming rights partner of Hard Rock Stadium, home of the Miami Dolphins NFL team, University of Miami football team and the Miami Open, whose home campus will host Formula 1 for the first time on May 6-8.
As a founding partner of the Formula 1 Crypto.com Miami Grand Prix, Hard Rock will have the opportunity to engage fans both onsite at the Miami International Autodrome and at Seminole Hard Rock Hotel & Casino Hollywood, home of the iconic Guitar Hotel.
Part of the onsite activations for race weekend will include Hard Rock Beach Club, which spans the area by turns 11, 12 and 13. A landmark feature of the campus, Hard Rock Beach Club said it will give guests a “uniquely South Florida environment” to enjoy all of the racing action, including a nearly 24,000 square-foot beach, resort-style pools and two levels of luxury cabanas, plus special musical performances.
Located just 15 minutes from the Miami International Autodrome, Seminole Hard Rock Hotel & Casino Hollywood will host the official kick-off party for race weekend on May 5 and the official after parties of Miami Grand Prix weekend.
Hard Rock said it will bring globally recognized superstar acts to celebrate the inaugural race in Miami. A complete entertainment schedule across all Hard Rock venues will be announced at a later date.
Hard Rock also will receive enhanced brand awareness across the Formula 1 Crypto.com Miami Grand Prix digital network, as well as TV-visible trackside signage.
To celebrate this special partnership, Hard Rock noted it has created a custom-made Formula 1 Crypto.com Miami Grand Prix light show theme on the façade of The Guitar Hotel. Both The Guitar Hotel and Hard Rock Stadium recently were illuminated in Formula 1 Crypto.com Miami Grand Prix colors and imagery.
“We are excited to have Hard Rock's global iconic brand as a founding partner of the Formula 1 Crypto.com Miami Grand Prix,” Jeremy Walls, Senior Vice President, Chief Revenue Officer of Hard Rock Stadium & Formula 1 Crypto.com Miami Grand Prix, said in a statement. “The Hard Rock Beach Club will be a unique experience on the MIA campus, featuring international musical artists, and a high-energy Miami vibe with beach cabanas and resort-style pools.”
Jim Allen, Chairman of Hard Rock International, added: “Hard Rock is proud to partner with the Formula 1 Crypto.com Miami Grand Prix on this international event. With venues in 70 countries around the world, we welcome the spotlight right here in South Florida, where our flagship Guitar Hotel is located.”
The Formula 1 Crypto.com Miami Grand Prix is the newest race on the Formula 1 calendar. Located in Miami Gardens, Florida, the world’s top drivers are set to compete on a brand-new circuit located within the complex of the Hard Rock Stadium. The 3.36-mile Miami International Autodrome features 19 corners, three straights and has an estimated top speed of 199 mph.
Hard Rock International (HRI) is one of the most globally recognized companies with venues in 70 countries spanning 253 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with a single Eric Clapton guitar, Hard Rock says it owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe.
