Playtech signs exclusive bingo deal with SkillOnNet
The company will provide bingo content for SkillOnNet operations in Mexico and the UK.
Key Points
- The deal expands Playtech’s current partnership with SkillOnNet
- Players in Mexico and the UK will have access to flagship brands, including PlayOjo and PlayUZU
- This continued collaboration marks the launch of Zingo Bingo in the UK
Playtech and SkillOnNet have expanded their partnership through a new agreement that will bring Playtech’s bingo content to Mexico and the United Kingdom.
The development marks the launch of Zingo Bingo in the UK but also includes the flagship brands PlayOjo and PlayUZU.
The duo has collaborated on a series of campaigns designed to drive player engagement. However, the expanded partnership will “strengthen the existing relationship between the two companies and reinforces Playtech’s position as the leading provider of B2B Bingo liquidity,” Playtech said.
Playtech Chief Interactive Gaming Officer Marat Koss commented, “We’re pleased and excited to welcome SkillOnNet to the Playtech Bingo Network. Their decision to migrate their iconic brands like PlayOjo to our new Next-Gen iBingo platform is a strong validation of our technology and long-term Bingo strategy.
“We look forward to continuing our close collaboration with the SkillOnNet team as we build on our shared success and drive further growth across key markets.”
SkillOnNet Head of Bingo Malcolm Farrimond echoed similar sentiments and said the company is eager to further collaborate with Playtech.
Farrimond said, “We are delighted to partner with Playtech Bingo as we bring PlayOjo, PlayUZU and our new Zingo Bingo brand to their platform. To mark the launch of the new PlayOjo bingo, we will produce a large scale ATL and digital marketing campaign, including strategic TV sponsorship deals.
“The strength of Playtech’s technology, combined with the scale of its Bingo network, makes them the ideal partner to support our growth. We’re confident this collaboration will deliver great value to our players and look forward to building a strong, long-term relationship.”
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