BetMGM and Fremantle to unveil new The Price is Right game on September 22
The Lion’s Share offers contestants the opportunity to win up to $500,000 in cash, cars, trips and prizes while also representing the first new pricing game for The Price is Right since 2021.
Key Points
- BetMGM will sponsor The Lion’s Share throughout the show’s 54th season, also premiering on September 22, and is the first custom-branded game in The Price is Right history
- Fremantle agreed to an intellectual property rights collaboration with BetMGM in January 2025, including online casino game branding for The Price is Right and Family Feud
BetMGM and Fremantle have expanded upon its original agreement formed in January 2025 to introduce the first new pricing game on The Price is Right television show since 2021, as The Lion’s Share will debut on September 22 as part of the show’s 54th season.
“BetMGM is always looking for ways to create legendary moments. This collaboration combines the legacy of an iconic gameshow with the excitement of the BetMGM brand,” BetMGM CRO Matt Prevost said.
“The rarity of a new pricing game and the opportunity for players to win one of the largest prizes in the show’s history reflects BetMGM’s focus on bringing a world of unmatched entertainment to our players.”
The Lion’s Share offers contestants the opportunity to win up to $500,000 in cash, cars, trips and prizes while also representing the first custom-branded game in The Price is Right history.
Fremantle agreed to an intellectual property rights collaboration with BetMGM on January 20, including online casino game branding for The Price is Right and Family Feud.
“It’s an exciting moment when a new game is added. Partnering with BetMGM, a brand known for innovation in games and entertainment, is the perfect collaboration. We look forward to bringing a fresh energy to a timeless format, while honoring the iconic gameplay fans know and love,” Fremantle COO Suzanne Lopez said.
Good to know: BetMGM unveiled its new Make it Legendary campaign during college football games played on August 30, representing the operator’s “next evolution” within its collaboration with Highdive and starring actor Jon Hamm
The Lion’s Share begins with having gameshow contestants judge whether the prices of everyday items are correct, with each right answer earning them a maximum of five balls.
From there, the contestants enter a wind tunnel chamber to collect the number of balls earned, as each corresponds to a certain prize or a possible “lose it all” option.
In addition to the new pricing game, BetMGM and Fremantle will partner to unveil a Lion’s Share online casino game, scheduled for release in 2026 according to the operator.
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