Come on Down! BetMGM gains gameshow online casino rights via Fremantle partnership
The company now has content rights to ‘The Price is Right’ and ‘Family Feud.’
Key Points
- The partnership will allow BetMGM to develop slots, table games and non-traditional casino titles under these gameshow brands
- Both companies said they will release updates on progress throughout the year
BetMGM has gained new and exclusive online casino rights by teaming up with Fremantle in a multi-year agreement.
This will give BetMGM intellectual property rights to the hit TV games shows “Family Feud” and “The Price is Right” that can be used to create table games, slots and non-traditional casino games.
BetMGM CEO Adam Greenblatt celebrated the deal by saying, “This partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand.
“Family Feud’ and ‘The Price is Right’ are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways.”
Under the terms of the partnership, BetMGM will serve as a sponsor that will have “exclusive, never-before-seen partnership integrations” for these two gameshows.
The duo said that it will reveal “additional details” on the planned partnership activations throughout this year.
Fremantle North America COO Suzanne Lopez commented, “Our exclusive deal with BetMGM and our premier game show IP represents a significant milestone for us both. This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships.
“It’s all about enhancing how fans of ‘The Price Is Right’ and ‘Family Feud’ connect with the shows in fresh, immersive ways.”
BetMGM is jointly owned by MGM Resorts International and Entain. Responsible gaming education remains a key focus as BetMGM continues to expand its sports betting platform to new jurisdictions.
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