Colts partner with Fanatics Sportsbook to reward season ticket members

The partnership will allow select season ticket members to redeem FanCash on merchandise and concessions at Lucas Oil Stadium.

The Indianapolis Colts have announced a new partnership with Fanatics Sportsbook, under which select season ticket members will receive fancash to enhance their gameday experience. 

The initiative marks the first time a professional sports team has extended fancash rewards directly to season ticket holders.

Qualifying Colts season ticket members will receive $100 in FanCash. The rewards can be redeemed at the Colts Pro Shop, converted into Colts Cash for concessions at Lucas Oil Stadium or used within the Fanatics Sportsbook app. 

According to the team, the program is intended to integrate the Colts’ cashless stadium policy with a rewards system for fans.

Fanatics Betting and Gaming Chief Business Officer, Ari Borod, said the partnership provides an opportunity to merge loyalty rewards with gameday spending.

“We’re excited about further rewarding our customers’ fandom by giving them the opportunity to buy food and merch with their fancash at Lucas Oil Stadium,” he said.

Good to know Jay-Z recently placed a $1m bet on the NBA Finals through Fanatics Sportsbook

Colts Chief Commercial Officer, Roger VanDerSnick, added that the initiative is aimed at improving the fan experience, noting that it is “a new way to earn rewards and enhance their game days at Lucas Oil Stadium.”

The partnership builds on Fanatics’ existing sportsbook presence in Indiana, where customers already earn fancash on every wager placed.

Beyond merchandise and concessions, fancash can also be used for sweepstakes, tickets and other team-related experiences.

Carlos Mendez

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Odds tell a story long before the result does. When bettors learn to read that story properly, betting becomes a matter of discipline and value rather than emotion or guesswork.

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