Horseshoe Indianapolis to debut AI-powered handicapping tools, alongside Affinity Interactive
The deal will introduce ‘A.I. Alan,’ a virtual handicapper, alongside a suite of data-driven tools to enhance racing coverage and betting information.
Key Points
- ´A.I. Alan´, a virtual handicapper, will appear during daily simulcast coverage starting in June
- The new tools include AI-generated insights, race and runner profiles, and a dedicated website for Horseshoe Indianapolis
- The initiative builds on DRF’s existing data tools and reflects the continued integration of technology into the racing experience
Affinity Interactive has partnered with Horseshoe Indianapolis Racing & Casino to implement a set of artificial intelligence and data-based handicapping tools for the 2025 racing season.
The collaboration includes the introduction of “A.I. Alan,” a virtual AI handicapper that will appear during daily simulcast coverage and an expansion of Daily Racing Form’s (DRF) analytics to provide users with additional information during the meet.
Eric Halstrom, VP and General Manager of Racing, said: “A.I. Alan is our new on-air virtual handicapper. He will be featured daily with auto-generated facts from DRF’s new AI data system.
“This information is specifically tailored to our racing product. We expect to have A.I. Alan fully functional by early June and his presence on our simulcasting program will be the first in the industry powered by AI.”
This partnership is part of DRF’s ongoing development under Affinity Interactive, combining data science and proprietary content to support new wagering formats across the sport.
Rich Rosa, SVP, Commercial Operations for DRF, said: “We are very excited to take this next step in horse racing with our new technology abilities and Horseshoe Indianapolis is a great place to unveil our new package.
Good to know: DRF will serve as title sponsor of the Grade 3, $200,000 Indiana Oaks
“We have been working closely with Eric Halstrom and his team in Indiana to perfect our graphics and information implemented into the racing production.”
Following the 2024 introduction of DRF’s TimeformUS Pace Graphs and DRF Projected Odds at Horseshoe Indianapolis, the 2025 season will feature a broader set of tools, including Runner and Race Profile Data, AI-generated insights by DRF Statline, DRF Formulator Facts, and a dedicated digital landing page for Horseshoe Indianapolis.
These additions aim to provide bettors with structured information for use throughout the racing schedule.
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