Sports presenter Bárbara Coelho becomes brand ambassador for Betnacional

Betnacional has recently confirmed sports journalist and presenter Bárbara Coelho as its newest brand ambassador, expanding its team of public personalities.

Coelho is mostly known for her work on CazéTV, a popular Brazilian digital sports channel with wide reach among Gen Z audiences and coverage of major sport events. The journalist shared the announcement via social media, where she has nearly 700,000 followers, as she also stated more promotional content in the partnership shall be expected in her social media profiles.

Coelho regularly hosts Brasileirão, Brazil’s biggest football championship, matchday discussions and is well-known among football fans, further aligning the brand with audiences passionate about the sport.

In parallel, CazéTV itself has landed EstrelaBet as an official sponsor of the channel’s Kings League Club World Cup broadcast, highlighting the growing commercial ties between sports media and betting operators.

Good to know: Earlier this week, football coach Renato Gaúcho was also announced as a Betnacional ambassador, adding to a line-up that already includes national popular faces like Thiaguinho, Seu Jorge and Nattan

The announcement comes at a time of increased public scrutiny over the role of public figures in betting advertisements.

Just last week, the Brazilian Senate approved legislation restricting the use of influencers, athletes and celebrities in betting ads, a development that could impact how such partnerships as the ones recently announced are supposed to go forward. 

Carlos Mendez

Writer

Odds tell a story long before the result does. When bettors learn to read that story properly, betting becomes a matter of discipline and value rather than emotion or guesswork.

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