Football coach Renato Gaúcho announced as Betnacional brand ambassador

Betnacional has announced football coach Renato Gaúcho as its newest brand ambassador, marking a high-profile move by the betting operator to align itself with iconic figures in Brazilian sports.

The announcement was made via the brand’s official social media, with a promotional video and a message positioning Gaúcho as an athlete who helped shape generations of fans.

“Renato Gaúcho, an icon who triumphed as both player and coach, now joins the Betnacional family,” the post reads. “Our team only grows stronger, and we want you to be part of this journey too.”

Currently the head coach of Fluminense, one of Brazil’s Série A clubs, Gaúcho brings decades of national visibility and on-field credibility to the role.

Good to know: The announcement comes at a sensitive moment for the industry. Just days earlier, the Brazilian Senate approved a bill restricting betting advertisements involving athletes, influencers and public authorities

Betnacional has not yet commented on how the new legislation might impact its ambassador programme or marketing activities, but continues to expand its public presence across multiple sports.

Gaúcho joins a growing list of public figures linked to betting brands in Brazil. As debates unfold around responsible marketing and the role of celebrities in gambling visibility, this partnership reflects both the commercial potential and regulatory tension surrounding the betting sector’s integration with mainstream sports culture.

Carlos Mendez

Writer

Odds tell a story long before the result does. When bettors learn to read that story properly, betting becomes a matter of discipline and value rather than emotion or guesswork.

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