EstrelaBet becomes official sponsor of CazéTV for Kings League Club World Cup broadcast

EstrelaBet has signed an agreement to become the official sponsor of CazéTV, which will broadcast the Kings League Club World Cup. 

The tournament, part of the global league created by Gerard Piqué, will take place from June 1 to 14 in France, featuring 32 teams. 

The betting company will carry out activations throughout the event’s broadcast, including live segments directly from the fan sections.

The company has a long-standing relationship with CazéTV. Since 2022, the gamingtech firm has partnered with the channel in broadcasts of events such as the men’s, women’s, and futsal World Cups, as well as the Europa League, Paulistão and Brasileirão.

Renan Cavalcanti, Chief Marketing Officer of EstrelaBet, explained: “EstrelaBet keeps a close eye on market trends, and we know the Kings League has been gaining more and more fans in Brazil. It represents the reinvention of football on multiple fronts, emphasizing spectacle and promoting entertainment, an aspect inherently linked to the betting world.

“The fact that the tournament features Brazilian teams also makes our presence during the broadcasts a great opportunity to connect with the audience, presenting the brand with a light and relaxed tone, which are trademarks of CazéTV.” 

The King’s League Club World Cup will feature four Brazilian teams: Furia FC, Desimpedidos Goti, Fluxo FC and Dendele FC.

Carlos Mendez

Writer

Odds tell a story long before the result does. When bettors learn to read that story properly, betting becomes a matter of discipline and value rather than emotion or guesswork.

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