Senate approves restrictions on sports betting advertising
New bill in Brazil bans influencers, athletes and public figures from campaigns and limits ad placements to specific hours.
Key Points
- Senate passes bill prohibiting betting ads featuring influencers, athletes or authorities
- Advertising is now limited to certain times and platforms with age verification
- Exceptions are for athletes that have been retired for longer than five years
- Mandatory warnings and sponsorship limitations are part of the new rules
The Brazilian Senate has approved a bill imposing new restrictions on fixed-odds sports betting advertising. The text, introduced by Senator Styvenson Valentim and Senator Carlos Portinho, was passed with broad support across political parties.
The proposal bans adverts featuring athletes, influencers, public figures or authorities, aiming to minimise the impact on vulnerable groups, particularly children and young people.
The bill was fast-tracked to the plenary after the Committee on Communication and Digital Law failed to install. While the original version proposed a full advertising ban, the substitute text introduces targeted restrictions under Law No. 14.790/2023, which regulates the betting market. The bill now moves to the Chamber of Deputies for review.
According to Portinho, the goal is not an outright ban, but effective regulation that protects the public while preserving sponsorship rights. Ads will be limited to 7:30pm to midnight on TV and online, and to verified adult users on social media. Former athletes may appear in ads only if they have retired for at least five years.
The bill prohibits live broadcast ads during games, real-time odds, printed ads, and boosted content outside permitted hours. It also bans content that glamorises betting, uses characters aimed at minors, or promotes gambling as financial success. All ads must include the warning: “Betting causes addiction and harm to you and your family.”
Good to know: The Senate’s stance aligns with recent scrutiny over a decision to summon a prominent content creator who owns a betting company to testify in a related investigation
Exceptions are allowed for operators who sponsor events or hold naming rights. Sponsorship is permitted on uniforms, excluding those worn by underage athletes.
Logos may appear in cultural, journalistic or sporting programmes without additional promotional messaging.
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- Brazil,
- LatAm,
- Legal,
- Online,
- Regulatory
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