Incentive Games launches Prize Matcher in NJ and Pennsylvania with bet365

Incentive Games has partnered with bet365 to launch its Prize Matcher free-to-play game in New Jersey and Pennsylvania. 

The game, exclusive to bet365 players, is available through bet365’s casino and sports products, and encourages players to collect symbols throughout the week in order to win prizes. A three-tile system allows players to collect symbols daily, with diamond symbols offering an instant prize for players who reveal them. 

On the partnership, Incentive Games CCO Ahmed Baker said, “Expanding Prize Matcher into New Jersey and Pennsylvania is a major milestone for Incentive Games and a testament to our strong partnership with bet365. We take pride in creating innovative, free-to-play experiences that enhance player engagement. This launch reinforces our commitment to delivering cutting-edge products that drive customer retention for our clients.” 

A bet365 spokesperson added, “Once again, our partners at Incentive Games continue to raise the standard for innovation with the launch of Prize Matcher. We’re confident that our customers in New Jersey and Pennsylvania will enjoy a fantastic free-to-play gaming experience!” 

Good to know: Incentive Games signed a distribution agreement with Light & Wonder earlier this month, expanding its reach in North America, Europe and South Africa 

Incentive Games and bet365 have partnered for a range of player retention and engagement games in recent years. In March, the two partnered to create the Bracket Challenge ahead of March Madness, with the free-to-play predictor offering a jackpot of up to $10m.  

Indeed, bet365 has been continuing to expand its presence in the US, having launched its online sports betting markets in Illinois and Tennessee last month. A bet365 spokesperson highlighted “Tennessee’s passionate sports fans” and “championship-winning franchises, iconic athletes and impassioned fans” as definitive of Illinois sports betting culture, offering new players in both states unique offers including its ‘Bet $5 Get $150 in Bonus Bets Win or Lose’ deal. 

Beth Turner

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