March Madness: bet365 launches $10m ‘Bracket Challenge’ with Incentive Games
The grand prize this year is $100,000.
Key Points
- The person getting a perfect bracket for the tournament can win the $10m jackpot
- This year’s contest also offers a $100,000 grand prize, as well as leader board rewards for the top 5,000 players
Sports betting brand Incentive Games has teamed up with bet365 to bring back the ‘Bracket Challenge’ during the 2025 March Madness season.
This year, the free-to-play predictor game comes with a potential $10m jackpot.
The Bracket Challenge for the men’s basketball tournament season has a $100,000 grand prize, along with a leader board that will reward the top 5,000 players.
A $10m prize awaits the player with a perfect bracket, the duo said.
Incentive Games CCO Ahmed Baker said the company is excited to bring back the Bracket Challenge for college basketball fans.
He commented, “We’re proud to once again partner with bet365 to bring back this high-energy, high-stakes challenge.
“This game is more than predictions; it’s about exciting players, driving community engagement, and being part of a monumental sporting event. We are honored to play a role in bet365’s continued success in the US and international markets.”
As a global online sports betting company, bet365 works with local licensing, regulatory and reporting requirements. More than 80 million users across 160 countries represent the bet365 customer base.
The company continues to extend its digital footprint within the United States. The bet365 platform is now live in both New Jersey and Colorado.
A bet365 spokesperson echoed similar sentiments regarding the partnership and said, “With the 2025 bet365 Bracket Challenge, Incentive Games delivers yet another slam-dunk free-to-play game! Basketball fans will undoubtedly enjoy every heart-pounding moment, as they make their predictions and compete for a $10m prize!”
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