Incentive Games signs distribution agreement with Light & Wonder
This will expand its reach to regulated markets in North America, Europe and South Africa.
Key Points
- Light & Wonder will distribute Incentive’s content to players throughout the globe
- Players will have access to both free-to-play and pay-to-play titles under this agreement
Incentive Games has teamed up with Light & Wonder to bring its free-to-play and pay-to-play games to a wider audience base.
“The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement,” the company said in a statement.
Under the terms of the deal, the games provider will distribute its content through Light & Wonder to players in the US, Canada, South Africa, UK and Europe.
Players in these regulated markets will have access to pay-to-play games, as well as new arcade-style titles. Through Light & Wonder’s content marketplace, free-to-play content will be available to a larger user base as well.
Interactive Games CCO Ahmed Baker said, “This agreeement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel and Sky Bet.
“Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Light & Wonder Senior Director of Partners expressed the company’s excitement to partner with Incentive Games.
He commented, “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customizable crash and fast game content to all major regulated markets.”
Light & Wonder recently released its The Wizard of Oz slot games on BetMGM’s online casino, in partnership with Warner Bros. Discovery Global Experiences.
The new slot games feature characters from the land of Oz, including the Tin Man, Dorothy, the Cowardly Lion and the Scarecrow. This suite of titles will be available exclusively through BetMGM, the company said.
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