Key points:
- Soft2Bet's US launch is still subject to regulatory approval, with plans to also debut its MEGA product in place
- New Jersey will become the first US state to gain access to Soft2Bet's technology and gaming offerings
Online gaming turnkey solutions provider Soft2Bet has announced it will soon launch its Motivational Engineering Gaming Application (MEGA) product throughout the US during summer 2025.
Soft2Bet said the upcoming launch is the result of an agreement with Caesars Entertainment, with plans to first release the product in New Jersey, pending regulatory approvals.
Soft2Bet Founder and CEO Uri Poliavich stated the company is eager to provide US players with the MEGA iGaming brand, having said, "As a global company with a proven history of success and innovation, our plans to launch in the US is monumental for Soft2Bet and our continued growth.
"We are set to redefine gamification here in the US and ultimately provide players with an incredible gaming experience with the debut of a new and transformative iGaming brand this summer."
The company said operators around the globe “have seen positive impact with high engagement and retention” using this technology.
Good to know: Soft2Bet orginally debuted the MEGA product during 2023
Soft2Bet added that operators currently using MEGA have reported a 400% increase in screen time and 65% increase in net gaming revenue.
Poliavich founded Soft2Bet during 2016, overseeing the company's international growth with launches in Denmark, Sweden, Mexico and Romania.
Soft2Bet also currently holds licenses in Canada, Greece, Ireland, Italy, Denmark, Sweden, Mexico, Romania, Malta and Spain.
