Xtremepush and Amelco sign platform integration partnership

This latest deal follows recent expansion efforts in the US market by Amelco.

Technology provider Xtremepush has announced a newly brokered deal that will see the integration of its customer engagement platform into Amelco’s sports betting solution.  

Indeed, the integration of Xtremepush’s platform will seek to further enhance its outreach in the US market – an area in which Amelco has seen a flurry of recent expansive activity. As per this recent arrangement, Amelco will be hoping to improve on its personalized solutions for operators, following its recent NVenue partnership in the US which debuted the first-ever NASCAR microbetting markets.  

Speaking on this latest deal, Brandon Walker, Business Development Manager at Amelco, said, “We have been impressed with the work that Xtremepush has undertaken in the industry, delivering impressive results across player engagement. We’re excited to partner with them as we continue to roll out our sportsbook solution in more North American markets, leveraging their customer platform to boost personalised messaging capabilities for operators.” 

Also commenting on this latest deal, Robbie Sexton, Director of Partnerships & iGaming at Xtremepush, stated, “It is very pleasing to have agreed a deal to enhance Amelco’s sports betting platform, which is performing so well in the US market. This agreement will empower Amelco’s operator partners to deliver engagement, gamification and AI tools through a seamless ‘plug and play’ functionality that increases conversion rates and offers proven results.” 

Good to know: 2023 was a year of North American expansion for Amelco, as the company gained the green light for entry into Ohio, Ontario and New Jersey

For Xtremepush, this latest agreement comes following the announcement of $33m raised in 2021 specifically for expansive moves within the US market. The funding saw the platform double its overseas workforce and open a US HQ in New York State.  

Following on from this, the provider entered a new collaborative effort with Casino Time in Ontario in June 2024 which, similarly to this latest deal, saw the integration of its player engagement product suite into the operator’s platform.  

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