Xtremepush, a customer engagement, personalisation and data platform that works with the likes of LiveScore, Oddschecker, Paddy Power and Betfair, has secured $33m in growth capital in the hope of accelerating the company’s global expansion.
This funding will see Xtremepush double its workforce overseas in all divisions including, sales and marketing, finance and operations. A number of these employees will be based in the company’s newly opened US headquarters in New York State.
The $33m includes equity funding from Grafton Capital, a London-based growth investor. A press release has stated the company will use this funding to make inroads into the United States market.
Tommy Kearns, CEO and co-founder of Xtremepush, said: “This investment validates and recognises the calibre of our technology, our people, and the ambitious global growth plans we have for the company.”
“It will allow us to move ahead with our expansion in overseas markets, including North America. Xtremepush is now in hyper-growth mode. We want to scale quickly in all of these markets, both organically and through strategic acquisitions.”
Kevin Collins, chief technology officer of Xtremepush, added: “This significant investment by Grafton Capital not only represents a cash injection, but also gives us access to their vast knowledge and experience in the growth stage development of SaaS companies.”
“This announcement is also very good news for the tech sector here in Ireland. It underscores our ability to compete internationally and to attract large global capital partners for digital enterprise services that are among the best in the world.”
