NASCAR fans have been clamoring for more betting opportunities within the sport they love and following a new partnership agreement, they may have just gotten it. NVenue has partnered with Amelco to combine its micro-betting technology with Amelco’s sports betting platform to introduce the industry’s first NASCAR micro-betting markets.
In August of 2023, NASCAR selected NVenue as its official micro-betting provider and together announced the first round of NASCAR markets at the 2024 Daytona 500 in February. With its AI-powered platform, NVenue’s micro-betting engine generated over 60,000 betting opportunities within several introductory markets. In-race micro-markets include betting windows for stage results, qualifying and more.
"We are thrilled to team up with Amelco to introduce micro-betting options for NASCAR. With their platform and reach, we are confident that we will deliver an unmatched betting experience for racing fans. We look forward to working closely with Amelco to integrate our markets and expand our offerings to include other new sports on our dynamic roadmap,” NVenue CRO Jeremy Jones said.
The partnership was announced ahead of NASCAR’s next Cup Series race at Darlington Raceway in South Carolina, taking place May 12.
NVenue's micro-betting markets are expected to begin integration with Amelco’s platform in the coming months. This partnership comes after NASCAR recently revealed that its betting handle has increased by 50% in just the first two months of the year.
“We're looking forward to working with the NVenue team and offering their NASCAR product to our operators. With micro-markets proving to be a huge success in the space already we're excited to see how these markets perform,” Head of Amelco US Brandon Walker said.
