888 Holdings extends WSOP agreement
888 Holdings has announced a multi-year extension of its poker partnership with Caesars Interactive Entertainment.
The agreement will see 888 continue to provide the technology for World Series of Poker (WSOP)-branded online poker rooms, and comes amid WSOP plans for entry into new regulated markets across the US.
“Our partnership with Caesars has been powering the hugely popular WSOP brand online since 2013 and we are looking forward to continuing this relationship for many years to come,” said 888’s head of US Yaniv Sherman.
“Our extended relationship will also enable 888 to gain a presence in new US states following the required regulatory approvals, which presents an important opportunity in our long-term development strategy for the US market.”
In addition to powering the WSOP online poker brand, the agreement will see 888 continue to supply its casino platform to Caesars Interactive casino brands, Harrah’s and WSOP Casino in New Jersey.
WSOP executive director Ty Stewart said: “We’re proud of the success story to date, particularly the record-setting tournament events of 2020, and are optimistic about the future of real money online poker in the US.”
Shares in 888 were trading 0.52% higher at £3.11 ($4.24) per share upon the announcement of the deal, less than 5% off its 52-week high of £3.25 recorded on 8 January. At the time of writing, the share value is £3.13.
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