Key points:
- PlayUzu launches in the Peruvian market
- Builds on launches in Mexico and Argentina
- A marketing campaign will come alongside the launch
SkilOnNet’s Spanish-language brand, PlayUzu, has gained the necessary approvals to operate in the newly regulated Peruvian market.
PlayUzu first launched in Spain in 2020 and since 2022 has expanded into Latin America, in both Mexico and the Argentinian capital of Buenos Aires City, even appointing Mexican television host Facundo Gómez as a brand ambassador.
This expansion into Peru not only further expands PlayUzu’s presence in LatAm, but it also allows players in Peru to take advantage of localized content from the brand, along with its no wagering requirements.
A marketing campaign, including a television advertising push, digital marketing, social networks and influencers, will come with the launch in Peru as the brand looks to underline its core values of “fun, transparency, simplicity and responsible gaming.”
Good to know: Peru's Ministry of Foreign Trade and Tourism (Mincetur) approved iGaming and sports betting regulations for the region in October 2023, with regulations coming into effect in February 2024
This is similar to when the brand launched in Mexico, where it launched a huge TV and digital advertising campaign, even incorporating a hero character within the campaign.
Head of Marketing Spain and LatAm at PlayUZU.pe Helena Rico said: “In an industry dominated by bonuses with complicated terms and conditions and deceptive small print, we think Peruvian players will enjoy PlayUzu’s unique proposition of a fair deal with no wagering requirements.
“We also believe that by providing players with a fun and localized gaming experience we can make PlayUzu a top brand in this exciting new market.”
