SkillOnNet, an online casino operator with a sizable presence in Europe, has announced the launch of its PlayUZU brand in Mexico, in an effort to capitalize on this ever-expanding market.
To facilitate this launch, SkillOnNet will utilize a fully localized version of its Spanish-speaking casino, a product that has been available in other Latin American regions for some time.
“We are thrilled to be making our debut in the Mexican market,” noted Maor Nutkevitch, Head of Corporate Development at SkillOnNet. “Following the success of our Spanish and Portuguese-speaking brands PlayUZU and Bacanaplay, we believe we can secure substantial market share across Latin America.”
To increase hype and awareness of this move, PlayUZU will launch with a widely distributed TV ad campaign, supported by well-known social media influencers.
“Mexico is one of the most prominent markets in the region and we believe we can enter the fray with a disruptive creative and communication strategy spanning across above the line and digital performance led channels, we know we will drive significant brand awareness in next to no time,” concluded Nutkevitch.
This launch marks the next step in SkillOnNet’s strategy of expansion throughout global Spanish-speaking markets, with a specific focus on Latin America.
According to the operator’s press release, this casino product is set to be followed by the launch of its localized P2P bingo offering.
Furthermore, the company highlighted this “casino only” approach; suggesting it allows for a more specialized product than operators who offer both casino and sports betting options.
