European operator SkillOnNet has its sites trained on the Mexican market after it unleashed a huge TV and digital advertising campaign for PlayUZU, an online casino which debuted in the market late last year.
PlayUZU is a Spanish language version of the popular PlayOJO.
The new campaign will follow a theme similar to the one used for PlayOJO in other markets in which it has successfully caught on. Among these markets were the UK and Spain.
The campaign incorporated a hero character who, upon coming across an online casino, offers his trademark thumbs up.
The TV advertisements for the game will include standard ones in addition to integrations in content on notably popular shows in the country. The goal is to reach 20% of the market.
Advertisements will also appear on digital platforms, including on Google search, social media, programmatic, native ads, and alongside influencers’ posts.
PlayUZU’s Head of Marketing for Spain and Latin America, Helena Rico, had the following remarks concerning the media blitz: “We’re very excited to finally take this step forward in Mexico and to showcase our presence in the market across TV and other digital media channels.
“We believe the campaign will allow us to compete equally with other casino operators that have been in the market for much longer than us.”
Rico then noted the unique qualities of the game her company hopes will become a major player in online casinos in the region: “Our disruptive positioning based on always giving out rewards as real cash together with a powerful campaign will put PlayUZU top of mind, driving Mexican players to try our incredible brand and casino for the first time.”
