What it takes to be Sports Betting Supplier of the Year

Kambi won sports betting supplier Awards at both the Global Gaming Awards London and Las Vegas. What sets Kambi apart? 

It’s always an honor to be recognized for our hard work and dedication to excellence in sports betting and it’s a testament to our employees’ hard work across the business. Kambi has a history of excellence in sports betting products and services, with over a decade of experience. Kambi can process vast amounts of data, followed by excellence in trading and risk, which is then delivered through a fast and intuitive front-end. 

Part of what sets us apart is our Same Game Parlay (SGP) product, built entirely in-house. Prior to Super Bowl LVII, we enhanced our SGP product with more bet offers and we will continue to expand those markets. We also added cash-out and in-game functionality at the start of the season, bringing an extra element of excitement. 

Super Bowl LVII was Kambi’s second-largest revenue generator ever. What do you have planned for NFL season this year? 

The Super Bowl is one of the largest sporting events in the world and a one-of-a-kind betting experience. It culminates everything Kambi has focused on from a product perspective over the season. This year, we’ll offer strong pre-game and live offerings for the game and continue to build on offerings from previous years. In the two weeks between the Conference Championship games and the Super Bowl, we’ll work to come up with creative offerings you wouldn’t usually see throughout the course of the regular season (a total 272 games). We will begin developing our offering prior to, and throughout, the playoffs to ensure we have the strongest overall offering in time for the Super Bowl. 

You recently partnered with the Prairie Band Potawatomi Tribe, the Winnebago Tribe and the Forest County Potawatomi Tribe. Describe running a Tribal sportsbook. 

Tribal operators have always been at the forefront of creativity and innovation. Sports betting is a whole new vertical for them. Kambi navigates the inherent complexities, whether establishing internal controls or strategically liaising between state and Tribe.  

Sports betting has specific regulation and compliance requirements and we use our knowledge, expertise and experience to help Tribes launch more efficiently and instill confidence in the process by taking a consultative approach. 

Kambi also partnered with Corredor Empresarial. What kind of future LatAm expansion can we expect? 

We extended a long-term sportsbook partnership to continue servicing Corredor Empresarial with our complete sportsbook. Colombia has been a key market for Kambi, where Corredor Empresarial is a key driver, and is the largest operator of the BetPlay brand. We’ll continue to support them in Colombia and support future expansion throughout LatAm with products and services including our SGP product. 

Finally, tell us about Shape Games. 

Acquiring front-end specialist, Shape Games, strengthens our front-end capabilities and complements our award-winning technology. The front-end is a crucial part of the sports betting value chain, key to engaging and retaining players. As sports betting regulation expands across the US and further afield, differences in player expectations can be stark. Providing native front-end capability that offers high flexibility to localize to each market will be key to global success. These front-end services will play an important role in modularizing our services. Operators will be able to deliver superior customer experiences where demand for differentiation is often the highest. 

David Thompson

Editor

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