Playtech G2E Preview: And it’s live!
Kevin Kilminster, Chief Product Innovation Officer at Playtech Live, speaks to Gaming America about live casino and its rise in US prominence.
What lessons did Playtech learn from G2E last year?
G2E has become a wider event than just a US audience, becoming a new central yearly event for operators across the globe to learn about developments in both the USA and across the rest of the world. The spotlight is increasingly on live casinos, which are swiftly becoming, if not already, the primary focus for gaming in the US. Operators alike are eager to enrich their offerings with new content, particularly bespoke content that resonates with their player base, supporting their strategic objectives; which I think we are leading the way on.
Can you tell us what products Playtech will be exhibiting at G2E this year?
At this year’s Global Gaming Expo (G2E), Playtech is excited to showcase a diverse array of products that highlight our commitment to innovation and excellence. Visitors can look forward to experiencing our latest offerings, which include our cutting-edge solutions developed in both Europe and the US. Among the highlights is the introduction of our ‘Live From Las Vegas Experience,’ a fresh addition to our content line-up from our studios across the USA. We will also be demonstrating our dual play and studio solutions, showcasing the solution delivered directly from Las Vegas… with an additional update to showcase as part of Phase 2.
Attendees will get a first look at our headline games for 2024, such as ‘Cash Collect Roulette’ and ‘Sticky Bandits Roulette.’ Our booth will also feature fan favorites like ‘Adventures Beyond Wonderland’ and ‘Mega Fire Blaze Roulette.’
In addition, we’re proud to present our leading promotions, including our Live Trivia, which operates from multiple locations across the USA, ROW and directly from Las Vegas. This year’s G2E is set to be an exciting event for Playtech, as we continue to push the boundaries of gaming entertainment.
What does Playtech do to stand out in such a congested live casino market such like the US? First and foremost is our approach to serviceorientated partnership; we focus on the needs of our partners with a high attention to detail of the service they should expect. As the only supplier globally to consistently offer bespoke features, tools, services and games, Playtech empowers its partners with distinctive USP products, setting them apart from competitors.
The company has introduced promotional capabilities previously unseen in the US, enhancing real-time engagement, player value and acquisition. Additionally, exclusive offerings like Live Trivia and Mystery Bonus provide partners with innovative tools to connect with customers in a contemporary, millennial-focused manner.
Playtech has signed several deals in the US since G2E 2023, but which has been the most significant?
It’s hard to pinpoint one deal, as there have been many significant deals and announcements for us since G2E in 2023. Our exclusive partnership with Fremantle for the iconic Family Feud franchise, opening our third state-of-the-art live casino facility in Pennsylvania and most recently partnering with MGM Resorts as their selected technology partner of choice are a few to name. While each deal has its own significance, the highlight for us has been our ability to demonstrate Playtech’s commitment to delivering content, growing its footprint and influence in the US gambling industry.
What is Playtech hoping to achieve at G2E 2024?
At G2E 2024, Playtech is prioritizing personal engagement with our key partners and providing strategic support for them in the 12 months ahead. Additionally, we are excited to showcase our latest offerings, particularly the launch of ‘Live from Las Vegas.’ There will be more to follow in the lead up to G2E, so make sure you stay tuned for Playtech announcements. Playtech is committed to fostering growth and innovation within the gaming industry by leveraging G2E’s platform, which is renowned for bringing together the global gaming community to explore new products and form impactful connections.
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