Scientific Games, Connecticut Lottery agree to new player engagement deal
The five-year contract includes Scientific Games’ NextGen mobile platform.
The Connecticut Lottery Corporation has awarded Scientific Games with a new five-year contract that will see the industry giant provide its digital second-chance drawing platform and second-chance drawing services to the Constitution State’s offering.
Moreover, this agreement, which can be extended by a further three years, will see the Connecticut Lottery gain access to SG’s NextGen customer relationship management app.
“With Scientific Games’ second-chance drawing platform and services, NextGen mobile app and proven lottery CRM program, the Connecticut Lottery will further enhance player engagement with the Lottery’s brand and will move to a more sophisticated approach with digital campaign management,” noted Amy Bergette, VP Digital Content Studio for Scientific Games.
This news comes as the Connecticut Lottery begins celebrations regarding its 50 year anniversary and arrives with the promise of more promotions to players via digital channels.
“We are delighted to extend our relationship with the Connecticut Lottery to provide programs that further elevate the lottery’s digital footprint and ultimately provide a solution and marketing tools to connect the physical and online lottery experiences. A modernized digital engagement approach is important to lottery revenue growth and ultimately, generating maximum proceeds for many valuable programs and causes in the state.”
Pete Donahue, Senior Director of Marketing/Interim Director of Sales for the Connecticut Lottery Corporation, struck a decidedly positive tone: “Scientific Games has served as a valued partner for retail instant-win game sales since the early 1970s. Our players love Second-chance programs and we are thrilled to be able to provide more consistent, modern and meaningful engagements with our players. Our new second-chance platform and CRM tools will allow us to enhance our player relationships and the player journey.”
Scientific Games first launched its US-based digital instant games service in 2014 and has since gone on to rapidly expand its presence across the country.
Tags/Keywords
Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.
Latest News
