BetMGM Named an Official Sportsbook of NHL’s St. Louis Blues
The St. Louis Blues on Tuesday announced a multi-year sports betting partnership with BetMGM, a leading sports betting and iGaming operator. The deal strengthens BetMGM’s presence in Missouri and provides exclusive engagement opportunities for Blues fans.
“BetMGM has forged iconic partnerships that celebrate Missouri’s rich sports tradition, and welcoming the St. Louis Blues is an exciting milestone,” said Matt Prevost, BetMGM Chief Revenue Officer.
“With St. Louis native Jon Hamm as the face of our brand and a legendary franchise like the Blues as our partner, we’re creating unforgettable experiences for fans across the Show-Me State.”
Partnership Includes Prominent BetMGM Signage, Branding
According to the news release, key elements of the agreement include prominent BetMGM signage and branding throughout Enterprise Center, co-branded social media content, and premium hospitality experiences.
“With their focus on promoting responsible gambling, we couldn’t imagine a partner that would better align with our interests than BetMGM,” said Steve Chapman, Blues Chief Revenue and Marketing Officer.
“Through this new partnership, BetMGM holds a prominent place in our building and in everything we do to deliver a legendary experience for Blues fans wherever they engage with our brand.”
BetMGM continues to emphasize responsible gambling with tools such as GameSense, a program developed and licensed to MGM Resorts by the British Columbia Lottery Corporation.
GameSense is integrated into BetMGM’s mobile and desktop platforms to offer the same responsible gaming resources available at MGM Resorts properties nationwide.
St. Louis Blues Already Partnered With Other Sportsbooks
The Blues already have partnerships with multiple gaming operators.
In mid-November, two weeks before Missouri’s online sports betting launch date of Dec. 1, the Blues named DraftKings as an official sports betting and daily fantasy operator for the team.
The agreement included a pregame, in-arena feature that gives Blues fans access to DraftKings’ responsible gaming tools.
The Blues also have an existing relationship with Circa Sports and Underdog.
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