BetMGM Signs FashionTV Partnership For Exclusive Casino Titles
BetMGM will expand its online casino offerings with an eye-catching new partnership with FashionTV Gaming Group.
The developer’s brand of games will now be appearing exclusively on BetMGM’s online casinos, starting with blackjack and roulette to players in select jurisdictions.
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FashionTV is a global multimedia brand which operates in over 200 countries across various platforms including television and social media. The group has branched out into multiple additional ventures since its 1997 founding, including iGaming.
Speaking about the new partnership, FashionTV Gaming Group’s Founder & President Moshe Cohen said: “We are proud to bring FashionTV’s luxury lifestyle universe to the heart of online gaming in North America. BetMGM’s leadership and scale make them the perfect partner to transform our vision into a North American success story.”
FashionTV operates a wide range of gaming products, including branded slots and sports betting. The brand will kick the partnership off by launching its classy-themed casino products, beginning with FashionTV Blackjack and FashionTV Roulette, which are now available to players on BetMGM in Michigan, New Jersey and Pennsylvania.
BetMGM Expanding Casino Offers
Those two products will soon be available in all jurisdictions where BetMGM is active, with further products set to be rolled out across the remainder of the year. FashionTV already have existing partnerships with other operators, including Flutter, where they operate games from several providers including Playtech and Evolution Gaming. However, the partnership will see new, exclusive titles launched for BetMGM players only.
On the expansion of online casino offerings, BetMGM’s VP of Gaming Oliver Bartlett said: “At BetMGM, we have redefined what it means to deliver entertainment in iGaming.
“By introducing iconic TV and movie titles to iGaming and now partnering with FashionTV Gaming Group, we’re creating experiences that go beyond gameplay and connect players to the brands they love.”
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