Kambi partners with RedCap in El Salvador and Panama
The turnkey sportsbook partnership will see Kambi power Betpro and Starplay, RedCap’s brands in El Salvador and Panama.
Key Points
- Kambi has partnered with RedCap in LatAm
- Kambi will provide its turnkey sportsbook solution to two RedCap brands, Betpro and Starplay
Kambi has signed a turnkey sportsbook partnership with RedCap, providing sports betting solutions for the operator’s brands in El Salvador and Panama.
Betpro and Starplay, two RedCap brands, will integrate Kambi’s turnkey solution into their proprietary player account management platforms. RedCap will replace its current supplier with Kambi.
While the deal currently only includes online operations, there is potential for the partnership to expand into the retail segment as well as additional territories.
On the partnership, Kambi CEO Werner Becher said, “This partnership marks an important next step in Kambi’s Latin American growth strategy. By selecting Kambi to replace their existing provider, RedCap has shown clear confidence in our market-leading technology and ability to support scalable growth.
“We are excited to help them bring best-in-class sports betting experiences to players across the region.”
Good to know: Kambi reported its Q1 2025 results in April, with the supplier reporting revenue of $47m, down 4% annually.
RedCap CEO Oscar Henao added, “We are thrilled to join forces with Kambi. This agreement gives us the product and flexibility we need to compete at the highest level, offering our customers premium betting experience across all channels.
“With Kambi’s support, we look forward to launching in Panama and El Salvador and expanding into new markets as we execute our multi-brand strategy.”
The move follows Kambi’s recent partnership with Inspired in Brazil, with the two launching a range of visual sports products in collaboration with BetMGM.
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