Inspired to launch Virtual Sports products in Brazil with BetMGM and Kambi
The strategic launch was said to represent a ‘significant milestone’ in the supplier’s efforts to expand throughout LatAm.
Key Points
- Inspired will debut its Virtual Sports products with BetMGM through the Kambi Engage platform, with Brazil marking an “initial focus” for the launch
- BetMGM is set to release Virtual Sports in Brazil as part of its broader international expansion strategy, with additional market entry expected throughout 2025
Inspired Entertainment has officially launched its Virtual Sports products in Brazil with BetMGM, set to be offered through the Kambi Engage platform and part of the operator’s broader international expansion strategy.
“The arrival of Virtual Sports to our portfolio in Brazil reinforces BetMGM’s commitment to offering innovative, personalized experiences aligned with the Brazilian public’s culture and passion for sports,” BetMGM Brazil CEO Almir Ribeiro said.
“I believe that this partnership will allow us to take another important step in the diversification of digital sports entertainment in the country, as well as strengthening our betting offer and highlighting our presence in the country.”
BetMGM expects to enter additional markets throughout 2025, while the launch was also described as a “significant milestone” in Inspired’s expansion across LatAm with Brazil serving as an “initial focus” for the supplier.
“We are thrilled to expand our partnership with BetMGM and Kambi, bringing our market-leading Virtual Sports content to Brazil,” Inspired President & CEO Brooks Pierce said.
“The launch of V-Play Football (Brazil) is a significant step in our commitment to delivering localized, high-quality gaming experiences. Our innovative Virtual Sports products will offer Brazilian players an exciting, fast-paced betting experience, complementing traditional sports betting.”
V-Play Football is a custom-developed product adapted for the Brazilian market, combining the experience of a football match with authentic sports betting.
Good to know: Inspired launched its first branded Hybrid Dealer Roulette game in Canada through a collaboration with Loto-Quebec on June 17
Jamie McKittrick, SVP of Commercial Operations for Kambi, also spoke on the collaboration, having said, “Kambi is committed to providing our partners with best-in-class betting experiences, and our collaboration with Inspired enhances our Kambi Engage offering with their industry-leading Virtual Sports portfolio.
“We are particularly excited to bring V-Play Football (Brazil) to market, as it perfectly aligns with the region’s passion for football.”
Inspired also reached an agreement with BetMGM to deploy its Roulette 4-Ball Extra Bet game for the first time across the US on June 18.
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