Betsul announces São Paulo FC journalist as new brand influencer

Operator Betsul has named journalist and São Paulo FC commentator Daniel Perrone as its new brand influencer.

Perrone is known for his connection with São Paulo FC fans and his experience in sports journalism.

Perrone’s career includes a 10-year tenure with Globo Esporte’s São Paulo blog and appearances on HBO Max. 

In his new role, Perrone creates exclusive content for Betsul’s social media channels, attends company events and helps strengthen the brand’s relationship with sports enthusiasts.

Betsul operates under authorisation from the Brazilian Government and offers a wide range of betting options, including sports, live casinos, esports and instant games, with 24/7 customer support and a focus on responsible gaming.

Good to know: Perrone has already begun posting branded content for Betsul across his social media channels, reinforcing the platform’s aim for visibility

It’s clear that Brazil is moving to formalise influencer marketing in betting, especially following broader scrutiny of the practice.

There has been recent attention on the topic, including a deeper look at Brazil’s own influencer landscape, and similar investigations involving public figures in Colombia and Argentina.

Betsul CEO Fernando Garita recently appeared in the May/June issue of Gambling Insider magazine.

Gaming America

Visit Profile

Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.